Behind The Brand: Skyn Iceland

As part of the upkeep and skin maintenance, we met with the woman behind the innovative brand Sarah Kugelman, Skyn ICELAND. Formulated using pure natural resources from the unique arctic climate of Iceland, her dynamic mineral-rich blends bring stability and nourishment to stressed skin for a youthful appearance. Sarah, formerly a sufferer of chronic stress, is an inspiration as her brand represents her journey to recovery. Realising that this problem was prominent around the world, she set out to aid sufferers by channelling her experience to create targeted products catering to various stress-induced skin problems. All products being paraben-free, sulphate-free and vegan, are formulated to transform the skin with the very best nature has to offer to allow users to indulge in a holistic approach to beauty.

Do you believe that your commitment to nature and means of production should be the future of the beauty industry?

One of the most important factors when developing products at Skyn ICELAND is finding the right ingredients and incorporating them into a product that is not only good for the skin, but fun to use as well. It’s all about the benefits of the product and what sort of performance we are asking the product to do. If it’s a product that moisturises, we look for new, natural, cutting edge ingredients that have been proven to hydrate skin, and pair it with a unique texture or delivery system. We incorporate Icelandic and/or Arctic ingredients and complexes at active levels in all of our products which is what makes them so special. Our commitment to nature is in everything we do. We favour packaging that’s easily recyclable and offer a recycling program for our customers. We’re free of parabens, petroleum, mineral oil and sulphates. We don’t test our products on animals and we’re 100% vegan. Our simple-to-use products indulge the senses, bringing on an overall sense of calm and ultimately, reenergise you and your skin. Our goal is to help you feel as good as you look so you can take on the world and its challenges.

 How do your products promote skin longevity and combat stress?

All of our products address at least one of the five symptoms of stressed skin, although most address about three of them. Initially, and continuing today, our products address accelerated ageing, adult acne, irritation, dryness, and dullness, which appear on skin as lines and wrinkles, oiliness, sensitivity, flakiness, and hyper-pigmentation to name a few. Our products help fortify and reduce damage, replenishing what stress has depleted.

 What type of person are your products ideally designed for?

Skyn ICELAND products are designed for anyone who experiences stress, and let’s face it—everyone’s experienced it: stress from paying bills, traffic, relationships, inability to disconnect from our cell phones…it’s a part of everyday life, right? But have you ever wondered how all that pressure and anxiety affect your skin? Several published studies in the area of psychodermatology – the scientific study of how emotions affect skin – have shown that stress can actually compromise the skin’s ability to function properly, to heal wounds and to fight disease. Couple that with the fact that more than 4 out of 10 adults experience adverse health effects from stress, and it’s no wonder our skin is suffering.


As your products are vegan and paraben free, does this make a significant difference to the effectiveness on the skin?

I think it’s very important that our customers feel good about using our products, which is why they are natural, 100% vegan, cruelty-free, and do not contain a long list of “bad” ingredients including parabens.  People who are stressed have a compromised immune system so it is especially important our products are healthy. We strive to produce the most natural products possible without compromising the integrity of the formula; to do this, we are constantly searching for high-performance natural ingredients to use in our products.

What are your top three skincare tips for this season ?

1)      Don’t skip the SPF!!

2)      Exfoliate and reveal healthier, brighter skin with the Fresh Start Mask

3)      Moisturize with the Arctic Face Oil for a bright, dewy glow